{"id":30,"date":"2022-11-14T11:13:29","date_gmt":"2022-11-14T11:13:29","guid":{"rendered":"https:\/\/youcontrol.market\/blog\/how-to-use-the-potential-of-the-market-to-benefit-your-own-business\/"},"modified":"2026-04-23T14:48:38","modified_gmt":"2026-04-23T11:48:38","slug":"how-to-use-the-potential-of-the-market-to-benefit-your-own-business","status":"publish","type":"post","link":"https:\/\/youcontrol.market\/blog\/en\/how-to-use-the-potential-of-the-market-to-benefit-your-own-business\/","title":{"rendered":"How to Use the Potential of the Market to Benefit Your Own Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0417\u043c\u0456\u0441\u0442<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #242738;color:#242738\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #242738;color:#242738\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/youcontrol.market\/blog\/en\/how-to-use-the-potential-of-the-market-to-benefit-your-own-business\/#Where_to_look_for_out-of-the-box_solutions\" >Where to look for out-of-the-box solutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/youcontrol.market\/blog\/en\/how-to-use-the-potential-of-the-market-to-benefit-your-own-business\/#ABC_customer_portfolio\" >ABC customer portfolio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/youcontrol.market\/blog\/en\/how-to-use-the-potential-of-the-market-to-benefit-your-own-business\/#Pay_attention_to_the_current_state_of_the_market\" >Pay attention to the current state of the market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/youcontrol.market\/blog\/en\/how-to-use-the-potential-of-the-market-to-benefit-your-own-business\/#Continuous_monitoring\" >Continuous monitoring<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/youcontrol.market\/blog\/en\/how-to-use-the-potential-of-the-market-to-benefit-your-own-business\/#Learn_about_new_companies_and_entrepreneurs_with_us\" >Learn about new companies and entrepreneurs with us\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/youcontrol.market\/blog\/en\/how-to-use-the-potential-of-the-market-to-benefit-your-own-business\/#Foreign_contacts\" >Foreign contacts<\/a><\/li><\/ul><\/nav><\/div>\n<p>The business environment before the war in Ukraine grew by thousands of companies and entrepreneurs monthly, and it continues to flourish. Every new business is your potential partner or customer. You have to analyze the market and find the right contacts. Oleksii Akhmetov, Head of commercial activities at YouControl, shares non-standard solutions and ideas for business development.<\/p>\n<h2 id=\"where-to-look-for-out-of-the-box-solutions\"><span class=\"ez-toc-section\" id=\"Where_to_look_for_out-of-the-box_solutions\"><\/span>Where to look for out-of-the-box solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All companies entering the market sell something and buy something for their needs. That creates a particular demand.<\/p>\n<p>At the same time, demand from end consumers sometimes needs to catch up with supply. This is how competition is created. And under these conditions, every business tries to find an unconventional approach to its customer to become better than competitors.<\/p>\n<p>So, the diversity of businesses is an incentive and an opportunity to implement various ideas. But the first step is always a market analysis.<\/p>\n<h2 id=\"abc-customer-portfolio\"><span class=\"ez-toc-section\" id=\"ABC_customer_portfolio\"><\/span>ABC customer portfolio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Use an ABC customer portfolio analysis to identify the most profitable customers. This way, you&#8217;ll find out where you have the most impact and where it is better to invest resources. The data will then allow the segmentation of work areas and functions of employees.<\/p>\n<p>ABC analysis results will help to systematize the data of partners and customers. Detailed data on Ukrainian companies can be obtained from open sources. And you can segment and form narrow groups for analysis with YC.Market tool. With its help, you quickly get the TOP companies by any criteria.<\/p>\n<p>For example, all companies with a specific NACE code and their contacts can be found. Regardless of the field of activity for any company&#8217;s sales department, this will be a handy tool.<\/p>\n<h2 id=\"pay-attention-to-the-current-state-of-the-market\"><span class=\"ez-toc-section\" id=\"Pay_attention_to_the_current_state_of_the_market\"><\/span>Pay attention to the current state of the market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Along with the potential analysis, pay attention to the current state of the market. Different trends can fall or rise in a certain period. Consider this to build a strategy for working and developing the future. For example, you may see a somewhat risky but potentially profitable trend. Or conversely, learn that it is advisable to adjust your plans to avoid getting caught up in the maelstrom of a negative trend.<\/p>\n<p>An illustration might be a study by financial analyst Roman Kornyliuk, D.Sc. (Econ.), titled <a href=\"https:\/\/youcontrol.com.ua\/en\/data-research\/the-roller-coaster-of-the-ukrainian-economy\/\">&#8220;Sectoral Economic Trends of the Last Decade.&#8221;<\/a> Here you can see the dynamics of change in different areas of the economy: those that have grown and, conversely, those that have become outsiders. It is a clue as to which sectors are risky or promising for investment.<\/p>\n<p>To do this, you can either research on your own or ask specialized companies for an analyst. Specifically, you can order the research to assess market trends and potential. That will contribute to your future efficiency.<\/p>\n<h2 id=\"continuous-monitoring\"><span class=\"ez-toc-section\" id=\"Continuous_monitoring\"><\/span>Continuous monitoring<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>New companies are always registering, and your job is recognising a profitable partner. It is essential in the B2B segment. Thus, if you provide necessary services for business: opening a bank account, accounting and legal services, etc. To retain potential customers among new companies, keep constant monitoring.<\/p>\n<div class=\"kg-card kg-product-card\">\n<div class=\"kg-product-card-container\">\n<div class=\"kg-product-card-title-container\">\n<h4 class=\"kg-product-card-title\"><span class=\"ez-toc-section\" id=\"Learn_about_new_companies_and_entrepreneurs_with_us\"><\/span><span style=\"white-space: pre-wrap;\">Learn about new companies and entrepreneurs with us\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n<div class=\"kg-product-card-description\">\n<p><span style=\"white-space: pre-wrap;\">Up-to-date information live<\/span><\/p>\n<\/div>\n<p><a class=\"kg-product-card-button kg-product-card-btn-accent\" href=\"https:\/\/youcontrol.market\/app\/ua\/registration?from=market\" target=\"_blank\" rel=\"noopener noreferrer\">Try for free<\/a><\/p>\n<\/div>\n<\/div>\n<h2 id=\"foreign-contacts\"><span class=\"ez-toc-section\" id=\"Foreign_contacts\"><\/span>Foreign contacts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Foreign companies often take part in Ukrainian tenders. To get in touch with such a partner, use publicly available company contact information. You will immediately see the company&#8217;s offer in the tender and be able to contact it. It is not an obvious but effective way to get new partners.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The business environment before the war in Ukraine grew by thousands of companies and entrepreneurs monthly, and it continues to flourish. Every new business is your potential partner or customer. You have to analyze the market and find the right contacts. Oleksii Akhmetov, Head of commercial activities at YouControl, shares non-standard solutions and ideas for<\/p>\n","protected":false},"author":3,"featured_media":20,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":{"0":"post-30","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-market-analytics"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use the Potential of the Market to Benefit Your Own Business | \u0411\u043b\u043e\u0433 YC.Market<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/youcontrol.market\/blog\/en\/how-to-use-the-potential-of-the-market-to-benefit-your-own-business\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use the Potential of the Market to Benefit Your Own Business | \u0411\u043b\u043e\u0433 YC.Market\" \/>\n<meta property=\"og:description\" content=\"The business environment before the war in Ukraine grew by thousands of companies and entrepreneurs monthly, and it continues to flourish. 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