Acquire
new customers
for banks
on 7,000,000 companies and individual
entrepreneurs in Ukraine
Banks that
already use the system
Why Ukrainian
banks choose
YC.Market
entrepreneurs online
Case studies
of YC.Market in
the banking sector
created businesses
payroll projects
to deposit products
and related risks
branches
activities
- Using the YC.Market tool, I search for companies by proper NACE code in the required region. I apply the "No ties with the Russian Federation" filter, look at financial indicators, and analyse deposit balances (cash and cash equivalents) and loan amounts (long-term liabilities).
- Based on the results of the report, I find a potential customer with a cash balance.
- Additional analysis revealed that the funds were transferred to a current account at another bank.
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Strategies for Customer Acquisition in Banking Institutions
Attracting new customers in the banking sector involves specific approaches. On one hand, traditional data sources and marketing methods dominate. On the other, leveraging digital tools enables banks to acquire new customers more efficiently and reliably. This helps address key objectives:
- Engaging newly established businesses,
- Attracting new customers for payroll services,
- Promoting deposit products,
- Supporting the launch of new branches.
Effective Strategies for Attracting New Clients to Banking Products
The competitiveness of financial institutions relies heavily on their customers and partners. Long-term partners ensure stability, while new bank customers drive growth and development. Therefore, banks must continuously expand their customer base.
- To attract newly established businesses, banks need data on companies and individual entrepreneurs, which can be provided through automated monitoring of new entities.
- Customers for payroll services are companies with a specific number of employees, requiring targeted selections based on workforce size and financial performance.
- Attracting new customers to deposit products increases when superior service conditions are offered.
- For lending, customers should be selected using over 30 criteria, including reliable indicators of creditworthiness.
- Strategic planning for new branch openings should leverage analytics on business activities, regional dynamics, and urban growth trends.
- Searches by legal entity type and 30 additional criteria can help identify partners for specific projects.
At the same time, financial institutions must comply with financial monitoring requirements, integrating these factors when attracting new customers.
How to Attract New Bank Customers Effectively and Safely?
The cases above illustrate practical applications of the YC.Market tool within the banking sector. YC.Market provides precise, timely data on both existing and newly established companies with the potential to become bank customers drawn from official sources. Additionally, it offers in-depth analytics, customisable search parameters for customer prospects, and proactive monitoring of market updates.
YC.Market assists with:
- Making quick decisions on where to open new branches,
- Assessing the presence of competitors in specific regions or cities,
- Being the first to attract new bank customers,
- Ensuring no unforeseen risks in partnerships, including sanction checks.
YC.Market combines comprehensive tools for efficient partner search and attracting new customers in a single, analytical online platform.