Analyse your
customers and
competitors

What is “Customer and Competitor Analysis” in YC.Market

The “Customer and Competitor Analysis” module in YC.Market allows users to quickly access up-to-date data about competitors and clients, all in one place. This functionality enables businesses to better understand their customers and partners, perform competitor activity analysis, identify and avoid unreliable counterparties, and enhance overall strategic planning.

“Customer and Competitor Analysis” in YC.Market features:

• Automated data collection and analysis. All information about a competitor, customer, or partner is current at the time of the request and includes comprehensive insights such as financial indicators for the past three years, foreign economic activity, and participation in tenders.
• Competitor Analysis. With access to competitor data, users can more accurately assess market entry barriers, estimate market share, and choose an effective positioning strategy.
• Resource and time efficiency. Obtain all relevant company data in a single file within seconds.
• Enhanced marketing and sales. Comprehensive counterparty data enables a deeper understanding of their needs and capabilities, allowing you to create effective marketing campaigns that will increase conversion and sales.
• New growth opportunities. By analysing various data segments, businesses can identify emerging markets and niches relevant to their development.

Customer and Competitor Analysis as a Strategic Planning Tool

YC.Market automatically updates and analyses the necessary data about a counterparty from open sources immediately upon request. With just a company’s USREOU code or an individual entrepreneur’s TRAN code, you can obtain a structured dataset with information across multiple indicators, including:

• Geographic and demographic data: Company address, executive information, number of employees, year of establishment, and contact details.
• Industry profile: business sector and official classification codes (NACE).
• Financial indicators: profitability, revenue trends, debt obligations, and more.

Practical applications:

• ✔️ Up-to-date financial data highlights the most promising areas for investment.
• ✔️ Geographic insights enhance understanding of your target markets and customer needs.
• ✔️ Sector-specific information streamlines the creation of targeted and data-driven marketing strategies.
• ✔️ Verified contact information from registration records minimises communication risks and inefficiencies.

Overall, all the data obtained about a counterparty enables a transparent and comprehensive understanding of your business network.

Advantages of using YC.Market for customer and competitor analysis

Efficient data collection enables businesses to compare, align, and analyse information about counterparties – empowering them to independently build and segment their own customer and partner databases. A deep understanding of both competitors and customers is key to informed decision-making, and YC.Market is designed to make this process seamless:

• Data Enrichment. YC.Market aggregates real-time information from more than 20 verified open data sources. Every request, a company or an individual entrepreneur, delivers the most current and comprehensive dataset available.
• Information Analysis. Collected data is automatically structured into analytical segments containing precise metrics such as express analysis, financial scoring, and other key performance indicators. This allows users to evaluate competitors and customers efficiently and with confidence.
• Time Optimisation. YC.Market provides instant access to essential information. Whether you need to verify company details – leadership changes, registration addresses, activity codes (NACE), or outstanding debts – across dozens of entities simultaneously, the platform automates this process, eliminating the need for manual checks.
• Integrated Data Aggregation. With YC.Market, you can access consolidated information on companies and individual entrepreneurs in a single, easily downloadable file (TXT, XLS, or XLSX). Retrieve insights for hundreds or even thousands of entities within minutes – not only for the current year but also for the past three years. This ensures consistent, unified, and ready-to-analyse data.

By leveraging current and reliable information, YC.Market users can perform faster, more accurate competitive and customer analysis. Segment your customer base strategically, strengthen engagement, and maintain actionable intelligence on competitors, ensuring you remain consistently ahead of the curve.